Values are super important!

Look at Satyam! One selfish move to transfer personal liabilities to the company*, people lose faith. Values are fundamental principles. They must ALWAYS hold. Even a single exception will void it. Cultivate good values and uphold them with sanctity.

*In reference to the attempt of Satyam (an publicly listed IT company) CEO Rama Raju to let Satyam buy Maytas (an infrastructure company owned partially by his son). They reversed the deal after strong objection from the public