The "Small Data" problem

I have written about the need to consolidate the crazy amount of information available at our disposal these days. In fact, companies like Google make their living from analysing and “understanding” the ridiculous amount of information they gather, and this has led to some pretty powerful techniques and tools being implemented.

On the other hand, there are also instances where there is not enough data to analyse. Or worse, there is partial or incomplete data. Two instances of this are the medical industry (we are working on this at Klinify). The other is personal information.  Sure, there is enough information to track a person (and have everyone screaming about privacy), but if I want to objectively understand myself using data, do I have enough information to do it? There is a lot of focus on this and we are making progress with the surge of wearable technology, but the data gathered isn’t really enough. I think it is something worth exploring!