Taking stands

To continue on the previous point on black and white, consider this announcement:
http://open.bufferapp.com/introducing-open-salaries-at-buffer-including-our-transparent-formula-and-all-individual-salaries/

Buffer has decided to be completely transparent about their salaries. This is pretty extreme. We do not know what the repercussions will be or whether it will pay off in the long run.

But what is inspiring is that they took a stand and took it all the way! It shows their commitment to transparency, and it will attract more people who value transparency and further strengthen their culture.

It also means that they cannot backtrack anymore. They are committed. Either it succeeds very well or it fails.
But it creates that unadulteracted focus that I feel is a necessity for greatness.